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About us

Our brand

The Intesa Sanpaolo trademark embodies the history and values of two of the leading protagonists in the Italian credit sector - Banca Intesa and Sanpaolo IMI- which have decided to join forces and resources to create the largest banking group in Italy and one of the most prominent in Europe.

The logo is designed starting from the Trajan font, the lettering carved on the base of Trajan's Column, a symbol of permanence and stability. It is characterised by the green colour of the original Sanpaolo IMI trademark and the inclined "A" features.

The logo represents the union of the two original names linked by the trademark, depicted by a square pictogram (perfect, harmonious and balanced form) featuring the stylised drawing of a Roman aqueduct, the symbol of permanence and development, as well as life and prosperity, the union of different cultures and people.
The figure of the aqueduct is the element that best expresses and represents the merger of the two Banks - positioned as it is right in the centre of the logo - and the values and commitment driving the operation.


	Last updated: 08-07-2008 11:21:53